We have the skills, resources and capacity to see through projects and campaigns from conception to completion. But where necessary, we will commission the services of other specialists with whom we have successful and long-established relationships. These include printers, photographers, video production companies and exhibition contractors.

Communications Strategy

We'll give you direction

and
keep you on course

When it comes to developing a cohesive and fully integrated marketing communications strategy, planning and preparation is everything. We can work closely with you to translate your brief into sound, well-reasoned recommendations designed to meet your objectives, on time and on budget.

Because every company and every brief is unique, so too are our proposals – tailored to provide a perfect fit with the needs of your business. We are totally flexible and highly responsive. Our involvement can be as selective or extensive as required to get the job done. Either way, our commitment to the cause is never less than one hundred percent. We will bring to bear our skills, experience and services in an integrated, multi-channel approach that defines and conveys a clear and consistent message to a clearly identified target audience.

Concepts and Graphic Design

Powerful ideas

creatively and professionally executed

We bring together the skills of the copywriter and the designer in a potent creative fusion. Always working within the parameters of the brief, the process starts with a powerful idea. We then develop the concept into fresh, original, high impact design that goes way beyond the creation of positive first impressions but leaves your target audience with a strong, consistent, memorable message and a real desire to engage with you.

We apply these same principles to all aspects of graphic design, whether we are creating an advertising campaign, sales and corporate literature, exhibition and display material, direct mail, digital communications, packaging, posters, newsletters or a new corporate identity.

Branding

What does your brand

say
about you?

The embodiment of your company’s attributes, reputation, values, history and, above all, personality, your brand is the root from which truly effective marketing communications strategies can grow and flourish. As such it should be one of your most valuable business assets.

Whether the task is to refresh an existing brand or create the marketing platform for a new company, product or service, we’ll do all the essential groundwork with you first. We’ll get to know about your business, your products, your markets, your competitors, your target audience and your objectives. Informed by research if necessary, we’ll identify what differentiates you from your competitors in the minds of your customers. And then we’ll feed all that knowledge into the development of an engaging and powerful brand identity that will stand the test of time.

Advertising, Media Planning and Buying

What's the

big idea?

We don’t know. Or at least we won’t know until we get to grips with every aspect of your advertising brief. Once we’ve identified your target audience, established the proposition, set the objectives and agreed the budget, our quest for the big idea can begin in earnest. What is the big idea? For ‘big’, read ‘right’. And for it to be right, it has to work. That invariably demands a potent mix of inspired creativity, meticulous media planning and hard-nosed buying. We bring those essential disciplines together to ensure that the right message, delivered with real impact in a memorable way, reaches the right people at the right time, at the right cost.

We can help you to harness the power of advertising to increase awareness or generate enquiries. And we work across all media platforms including print, digital, TV, radio, cinema, outdoor and transport. Whatever the task, we’ll get you noticed.

Print Management

Print should always leave

a
lasting impression

At Echoes, print selection and buying is an essential part of the design process. The choice of print can either make or break a potentially brilliant idea. Which is why, over a number of years, we have established excellent relationships with a wide network of print specialists. Our network gives us access to the full range of printing plant and processes including litho, digital and screen printing. This means we can print anything from simple leaflets and flyers through high volume brochures and catalogues to exhibition graphics and large-format banners. And because of the amount of print we already source and buy for our existing clients, we are able to negotiate highly competitive prices.