Great Plains Rebrand Campaign

US-based Great Plains is a large and successful international manufacturer of agricultural equipment, supplying a wide range of tillage, seeding and planting equipment via its distributor and dealer networks to farmers across the world.

When Great Plains acquired UK-based Simba International, Echoes was tasked with a rebranding project that included an advertising campaign in leading national print and web-based agricultural titles as well as stationery, signage, literature and web. The overriding message of reassurance to be communicated by the ad campaign was that whilst the product colour and decals were to change, the same products would continue to be manufactured in Britain to the same specifications. Echoes was responsible for media planning, buying and creative.

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